• Jose Reyes

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    We aimed to build out Jose Reyes’ audience by capitalizing on his baseball fanbase and launch the new singles “Enemy” and “5 Mujeres” to develop a new fanbase across all digital platforms.


    Label: Siete Music
    Genre: Reggaeton

    Our Strategy

    • Released 2 singles across DSPs as well as corresponding music videos to maximize reach across DSPs
    • Launched and optimized new official Youtube channel with focused targeting
    • Developed artist story with playlist curators including the tracks being produced by all-star Chael Produciendo (Bad Bunny, Diplo, El Alfa), baseball career, and more
    • Triller dance challenge campaign featured for “5 Mujeres”


    • 50% growth across streaming services?
    • 1.1M audience reach via several Spotify editorial playlist
    • 7.3M views solely through YouTube optimization??

    Playlist Pickup

    New Music Friday Latin


    Viral Latino

    “5 Mujeres”

    Baila Dembow

    “5 Mujeres”

    La Barberia

    “5 Mujeres”

    Flow Dominicano


    Los Traperos


    Tidal Rising: Latin


    Tidal Rising: Latin (Video)


    Dale Dembow


    Introducing Latin

    “5 Mujeres”

    Official YouTube Channel

    • Launched November 2018
    • Accumulated 55k subscribers in 3 months
    • Accumulated 7.3M views across 3 official music videos in 3 months

    YouTube Optimization

    Utilizing our video intelligence tools, we created a keyword bank of high-affinity search terms (artists, songs, genres, etc.) that optimize the content for YouTube’s recommendation algorithms. We organically reached 7.3M views across 3 videos.

    Press Highlights


    Jose Reyes shows off his musical side


    A Mets All-Star Makes a Foray Into Music

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